"Leadership is the art of getting someone else to do something you want done because he wants to do it." - Dwight D. Eisenhower
The word "leadership" can bring a variety of images to mind. For example:
- An army officer, charging forward to meet the enemy.
- An explorer, cutting a path through the jungle for the rest of his party to follow.
- An executive, developing her company's strategy to remain ahead of the competition.
Yet, while leaders set the direction, they must also use management skills to guide their team to the right destination in a smooth and efficient way.
In this article, we'll focus on the process of leadership. In particular, we'll discuss the "transformational leadership" model. This model highlights visionary thinking and bringing about change, instead of management processes that are only designed to maintain current performance.
Note:
Leadership means different things to different people around the world, and different things in different situations. For example, it could relate to community leadership, religious leadership, political leadership, and leadership of campaigning groups.
This article focuses on the Western model of individual leadership, and relates to workplace leadership rather than to other types.
Leadership: A Definition
According to the idea of transformational leadership, an effective leader is a person who does the following:
- Creates an inspiring vision of the future.
- Encourages and motivates people to engage with that vision.
- Manages delivery of the vision.
- Coaches and builds a team, so that it is more effective at achieving the vision.
- Creating an Inspiring Vision of the Future
In business, a vision is a realistic, convincing and attractive "best case" depiction of where you want to be in the future. With a clear vision, you can provide direction, set priorities, and establish targets, so that you can tell that you've achieved what you wanted to achieve.
To create a vision, leaders focus on an organization's strengths by using tools such as Porter's Five Forces, PEST Analysis, USP Analysis, Core Competence Analysisand SWOT Analysisto analyze their current situation. They think about how their industry is likely to evolve, and how their competitors are likely to behave. They look at how they can innovate successfully(Club members), and shape their businesses and their strategies to succeed in future marketplaces. And they test their visions with appropriate market research, and by assessing key risks using techniques such as Scenario Analysis(Club members).
Therefore, leadership is proactive - problem solving, looking ahead, and not being satisfied with things as they are.
Once they have developed their visions, leaders must make them compelling and convincing. A compelling visionis one that people can see in their minds, feel, understand, and embrace. As such, effective leaders provide a rich picture of what the future will look like when their visions have been realized. They tell powerful stories, and they explain their visions in ways that everyone can relate to.
Here, leaders combine the analytical side of vision creation with the passion that comes from emotional engagement and shared values, creating something that is really meaningful to the people being led.
- Motivating and Inspiring People
A compelling vision provides the foundation for leadership. But it's a leader's ability to motivate and inspire people that will help him or her deliver that vision.
For example, when you start a new project, you will probably have lots of enthusiasm for it, so it's usually easy to support the project's leader at the beginning. However, it can be difficult to find ways to keep the vision alive and inspirational, after the initial enthusiasm fades, especially if the team or organization needs to make significant changes in the way that they do things. Leaders recognize this, and they work hard on an ongoing basis to connect their vision with people's individual needs, goals, and aspirations.
One of the key ways they do this is through Expectancy Theory(Club members). Effective leaders link together two different expectations:
- The expectation that hard work leads to good results.
- The expectation that good results lead to attractive rewards or incentives.
This motivates people to work hard to achieve success, because they expect to enjoy rewards - both intrinsic and extrinsic - as a result.
Other approaches include restating the vision in terms of the benefits it will bring to the team's customers, and taking frequent opportunities to communicate the vision in an attractive and engaging way.
What's particularly helpful here is where leaders have expert power. People admire and believe in these leaders because they are expert in what they do. They have credibility, and they've earned the right to ask people to listen to them, and follow them. This makes it much easier for these leaders to motivate and inspire the people they lead.
Leaders can also motivate and influence people through their natural charisma and appeal, and through other sources of power, such as the power to pay bonuses or assign tasks to people. However, good leaders don't rely on these types of power to motivate and inspire others.
- The expectation that hard work leads to good results.
- Managing Delivery of the Vision
This is the area of leadership that relates to management(Club members). According to the Hersey-Blanchard Situational Leadership Model, there is a time to tell, a time to sell, a time to participate, and a time to delegate. Knowing which approach you need to use, and when you need it, is key to effective leadership.
Leaders must ensure that the work required to deliver the vision is properly managed - either by themselves, or by a dedicated manager or team of managers to whom the leader delegates this responsibility - and they need to ensure that their vision is delivered successfully.
To do this, team members need performance goals that are linked to the team's overall vision. Our article on Performance Management and KPIs (Key Performance Indicators)(Club members) explains one way of doing this, and our Project Managementsection explains another. And, for day-to-day management of delivering the vision, the Management By Wandering Around(Club members) approach will help to ensure that what should happen, really happens.
Leaders also need to make sure they manage change(Club members) effectively. This will ensure that any changes required to deliver the vision are implemented smoothly and thoroughly, with support and full backing from the majority of people affected.
- Coaching and Building a Team to Achieve the Vision
Individual and team development are important activities carried out by transformational leaders. To develop a team, leaders must first understand team dynamics. Several well-established and popular models describe this, such as Belbin's Team Rolesapproach, and Bruce Tuckman's Forming, Storming, Norming, and Performing theory.
A leader will then ensure that team members have the necessary skills and abilities to do their job and achieve the vision. They do this by giving and receiving feedback(Club members) regularly, and by training and coachingpeople to improve individual and team performance.
Leadership also includes looking for leadership potential(Club members) in others. By developing leadership skills within your team, you create an environment where you can continue success in the long term. And that's a true measure of great leadership.
The words "leader" and "leadership" are often used incorrectly to describe people who are actually "managing." These individuals may be highly skilled, good at their jobs, and valuable to their organizations - but that just makes them excellent managers, not leaders. So, be careful how you use the terms, and don't assume that people with "leader" in their job titles, people who describe themselves as "leaders," or even groups called "leadership teams," are actually leading.
A particular danger in these situations is that people or organizations that are being managed by such an individual or group think they're being led; but they're not. There may actually be no leadership at all, with no one thinking about the medium term future, no one setting a vision, and no one being inspired. This can cause serious problems in the long term.
Key Points
Leadership can be hard to define and it means different things to different people.
In the transformational leadership model, leaders set direction and help themselves and others to do the right thing to move forward. To do this they create an inspiring vision, and then motivate and inspire others to reach that vision. They also manage delivery of the vision, either directly or indirectly, and build and coach their teams to make them ever stronger.
It takes time and hard work to develop the skills needed to be an effective leader. However the returns - whether in terms of physical reward or of personal satisfaction - are enormous. Enjoy the leadership journey!
A Final Note: Just think about how good you'll feel when you've made a real, positive impact in the first three month's of your new role! Often time, surviving those first months successfully is far harder than landing the new job or promotion in the first place. Mind Tools resources and support are a great help, especially during important times like this.
